The business knowledge for customer relationship management: an ontological perspective

Diego Magro, Anna Goy. The business knowledge for customer relationship management: an ontological perspective. In Alistair Duke, Martin Hepp, Kalina Bontcheva, Marc B. Vilain, editors, Proceedings of the First International Workshop on Ontology-supported Business Intelligence, OBI 2008, Karlsruhe, Germany, October 27, 2008. Volume 308 of ACM International Conference Proceeding Series, pages 4, ACM, 2008. [doi]

Abstract

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