The Influence of Social Media Live Streaming on Fashion Industry Sales: A Study of Live Shopping from Seller's Perspective

Ni Komang Sabine Deviana Maharani, Aquilla Zelda Caesar, Meiryani. The Influence of Social Media Live Streaming on Fashion Industry Sales: A Study of Live Shopping from Seller's Perspective. In Proceedings of the 14th International Conference on E-business, Management and Economics, ICEME 2023, Beijing, China, July 21-23, 2023. pages 51-56, ACM, 2023. [doi]

Abstract

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