Maliha Mahbub, Najia Manjur, Julita Vassileva. Towards Better Rating Scale Design: An Experimental Analysis of the Influence of User Preference and Visual Cues on User Response. In Raian Ali, Birgit Lugrin, Fred Charles, editors, Persuasive Technology - 16th International Conference, PERSUASIVE 2021, Virtual Event, April 12-14, 2021, Proceedings. Volume 12684 of Lecture Notes in Computer Science, pages 150-163, Springer, 2021. [doi]
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