The role of smartphone-based social media capabilities in building social capital, trust, and credibility to engage consumers in eWOM: a social presence theory perspective - researchr publication

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Saqib Mahmood, Ahmad Jusoh, Khalil Md. Nor. The role of smartphone-based social media capabilities in building social capital, trust, and credibility to engage consumers in eWOM: a social presence theory perspective. IJGUC, 15(2):105-126, 2024. [doi]

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