Patrick Maillé, Bruno Tuffin. Sponsored Search Engines in Competition: Advertisers Behavior and Engines Optimal Ranking Strategies. In MASCOTS 2011, 19th Annual IEEE/ACM International Symposium on Modeling, Analysis and Simulation of Computer and Telecommunication Systems, Singapore, 25-27 July, 2011. pages 96-103, IEEE, 2011. [doi]
@inproceedings{MailleT11-0, title = {Sponsored Search Engines in Competition: Advertisers Behavior and Engines Optimal Ranking Strategies}, author = {Patrick Maillé and Bruno Tuffin}, year = {2011}, doi = {10.1109/MASCOTS.2011.19}, url = {http://doi.ieeecomputersociety.org/10.1109/MASCOTS.2011.19}, tags = {search}, researchr = {https://researchr.org/publication/MailleT11-0}, cites = {0}, citedby = {0}, pages = {96-103}, booktitle = {MASCOTS 2011, 19th Annual IEEE/ACM International Symposium on Modeling, Analysis and Simulation of Computer and Telecommunication Systems, Singapore, 25-27 July, 2011}, publisher = {IEEE}, isbn = {978-1-4577-0468-0}, }