Patrick Maillé, Bruno Tuffin. Sponsored Search Engines in Competition: Advertisers Behavior and Engines Optimal Ranking Strategies. In MASCOTS 2011, 19th Annual IEEE/ACM International Symposium on Modeling, Analysis and Simulation of Computer and Telecommunication Systems, Singapore, 25-27 July, 2011. pages 96-103, IEEE, 2011. [doi]
Abstract is missing.