Patrick Maillé, Bruno Tuffin. Adword auction bidding strategies of budget-limited advertisers on competing search engines. In 7th International Conference on Network and Service Management, CNSM 2011, Paris, France, October 24-28, 2011. pages 1-7, IEEE, 2011. [doi]
@inproceedings{MailleT11-1,
title = {Adword auction bidding strategies of budget-limited advertisers on competing search engines},
author = {Patrick Maillé and Bruno Tuffin},
year = {2011},
url = {http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=6103956},
researchr = {https://researchr.org/publication/MailleT11-1},
cites = {0},
citedby = {0},
pages = {1-7},
booktitle = {7th International Conference on Network and Service Management, CNSM 2011, Paris, France, October 24-28, 2011},
publisher = {IEEE},
isbn = {978-1-4577-1588-4},
}