Martin Mairinger. Branding 2.0 - Designing an Information System to build a Brand based on User-generated Content. In John A. Hoxmeier, Stephen Hayne, editors, Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007. pages 120, Association for Information Systems, 2007. [doi]
@inproceedings{Mairinger07, title = {Branding 2.0 - Designing an Information System to build a Brand based on User-generated Content}, author = {Martin Mairinger}, year = {2007}, url = {http://aisel.aisnet.org/amcis2007/120}, researchr = {https://researchr.org/publication/Mairinger07}, cites = {0}, citedby = {0}, pages = {120}, booktitle = {Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007}, editor = {John A. Hoxmeier and Stephen Hayne}, publisher = {Association for Information Systems}, }