Martin Mairinger. Branding 2.0 - Designing an Information System to build a Brand based on User-generated Content. In John A. Hoxmeier, Stephen Hayne, editors, Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007. pages 120, Association for Information Systems, 2007. [doi]
Abstract is missing.