The Concept of Contradiction Finding and Classification in the Field of Marketing Communication Quality Management

Joanna Majchrzak, Agnieszka Chuda, Arkadiusz Kalemba, Gerhard-Wilhelm Weber. The Concept of Contradiction Finding and Classification in the Field of Marketing Communication Quality Management. In Rachid Benmoussa, Roland De Guio, Sébastien Dubois, Sebastian Koziolek, editors, New Opportunities for Innovation Breakthroughs for Developing Countries and Emerging Economies - 19th International TRIZ Future Conference, TFC 2019, Marrakesh, Morocco, October 9-11, 2019, Proceedings. Volume 572 of IFIP Advances in Information and Communication Technology, pages 438-457, Springer, 2019. [doi]

Abstract

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