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The Social Value of Snapchat: An Exploration of Affiliation Motivation, the Technology Acceptance Model, and Relational Maintenance in Snapchat Use

Taj W. Makki, Julia DeCook, Travis Kadylak, Olivia Juyoung Lee. The Social Value of Snapchat: An Exploration of Affiliation Motivation, the Technology Acceptance Model, and Relational Maintenance in Snapchat Use. International Journal of Human-Computer Interaction, 34(5):410-420, 2018. [doi]

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