Minna Mäläskä, Waqar Nadeem. Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group. In 25th Bled eConference: eTrust: eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future, Bled, Slovenia, June 17-20, 2012. pages 19, 2012. [doi]
@inproceedings{MalaskaN12,
title = {Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group},
author = {Minna Mäläskä and Waqar Nadeem},
year = {2012},
url = {http://aisel.aisnet.org/bled2012/19},
researchr = {https://researchr.org/publication/MalaskaN12},
cites = {0},
citedby = {0},
pages = {19},
booktitle = {25th Bled eConference: eTrust: eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future, Bled, Slovenia, June 17-20, 2012},
}