Miguel Malheiros, Charlene Jennett, Snehalee Patel, Sacha Brostoff, Martina Angela Sasse. Too close for comfort: a study of the effectiveness and acceptability of rich-media personalized advertising. In Joseph A. Konstan, Ed H. Chi, Kristina Höök, editors, CHI Conference on Human Factors in Computing Systems, CHI '12, Austin, TX, USA - May 05 - 10, 2012. pages 579-588, ACM, 2012. [doi]
Abstract is missing.