Exploring the Impact of Color on User Ratings: A Personality and Culture-Based Approach

Najia Manjur, Maliha Mahbub, Julita Vassileva. Exploring the Impact of Color on User Ratings: A Personality and Culture-Based Approach. In Raian Ali, Birgit Lugrin, Fred Charles, editors, Persuasive Technology - 16th International Conference, PERSUASIVE 2021, Virtual Event, April 12-14, 2021, Proceedings. Volume 12684 of Lecture Notes in Computer Science, pages 200-206, Springer, 2021. [doi]

Abstract

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