Uncovering the Motives for the Continuous Use of Social Virtual Worlds

Matti Mäntymäki, Jani Merikivi. Uncovering the Motives for the Continuous Use of Social Virtual Worlds. In P. M. Alexander, Marita Turpin, J. P. van Deventer, editors, 18th European Conference on Information Systems, ECIS 2010, Pretoria, South Africa, June 7-9, 2010. pages 157, 2010. [doi]

Abstract

Abstract is missing.