How Social Are Social Virtual Worlds? An Investigation Of Hedonic, Utilitarian, Social And Normative Usage Drivers

Matti Mäntymäki, Kai Riemer. How Social Are Social Virtual Worlds? An Investigation Of Hedonic, Utilitarian, Social And Normative Usage Drivers. In Peter B. Seddon, Shirley Gregor, editors, Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia, Brisbane, Queensland, Australia, 7-11 July 2011. pages 126, Queensland University of Technology, 2011. [doi]

Abstract

Abstract is missing.