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Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites

Ben L. Marder, Adam N. Joinson, Avi Shankar, Kate Thirlaway. Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites. Computers in Human Behavior, 61:56-62, 2016. [doi]

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