Ari Melo Mariano, Marcel Carneiro Silva, Tarcilla Mariano Mello, Maíra Rocha Santos. The importance of mobile applications for companies' brand image: A study using structural equations. In Yong Shi 0001, Jianping Li 0001, Gang Kou, Daniel Berg, James M. Tien, editors, Proceedings of the 9th International Conference on Information Technology and Quantitative Management, ITQM 2022, Global Green Digital Economy: Challenges and Development, December 9-11, 2022, Beijing, China. Volume 214 of Procedia Computer Science, pages 1128-1135, Elsevier, 2022. [doi]
Abstract is missing.