Uci Mariantika, Nuryakin. The Influence of Electronic Word of Mouth on Purchase Intention Through Brand Image as Variable Intervening. In Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, Gavriel Salvendy, editors, HCI International 2023 Posters - 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV. Volume 1835 of Communications in Computer and Information Science, pages 380-385, Springer, 2023. [doi]
Abstract is missing.