Evangelos Markopoulos, Panagiotis Markopoulos, Mika Liumila, Ya-Chi Chang, Vasu Aggarwal, Jumoke Ademola. Virtual and Augmented Reality Gamification Technology on Reinventing the F1 Sponsorship Model not Purely Focused on the Team's and Car's Performance. In Tareq Z. Ahram, editor, Advances in Human Factors in Wearable Technologies and Game Design - Proceedings of the AHFE 2019 International Conference on Human Factors and Wearable Technologies, and the AHFE International Conference on Game Design and Virtual Environments, Washington, DC, USA, July 24-28, 2019. Volume 973 of Advances in Intelligent Systems and Computing, pages 364-376, Springer, 2019. [doi]
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