Evangelos Markopoulos, Maria Barbara Ramonda, Lisa Marie Carolin Winter, Haseena Al Katheeri, Hannu Vanharanta. Pink Ocean Strategy: Democratizing Business Knowledge for Social Growth and Innovation. In Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon, editors, Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA. Volume 1218 of Advances in Intelligent Systems and Computing, pages 39-51, Springer, 2020. [doi]
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