Exploring Social Customer Relationship Management Adoption in Micro, Small and Medium-Sized Enterprises

Marjeta Marolt, Hans-Dieter Zimmermann, Anja Znidarsic, Andreja Pucihar. Exploring Social Customer Relationship Management Adoption in Micro, Small and Medium-Sized Enterprises. JTAER, 15(2):38-58, 2020. [doi]

Authors

Marjeta Marolt

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Hans-Dieter Zimmermann

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Anja Znidarsic

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Andreja Pucihar

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