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Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping

Hannah R. Marriott, Michael D. Williams. Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping. In Yogesh Kumar Dwivedi, Matti Mäntymäki, M. N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras, editors, Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings. Volume 9844 of Lecture Notes in Computer Science, pages 261-266, Springer, 2016. [doi]

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Hannah R. Marriott

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Michael D. Williams

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