Guiomar Martín-Herrán, Simon Pierre Sigué. Manufacturer defensive and offensive advertising in competing distribution channels. ITOR, 27(2):958-983, 2020. [doi]
@article{Martin-HerranS20,
title = {Manufacturer defensive and offensive advertising in competing distribution channels},
author = {Guiomar Martín-Herrán and Simon Pierre Sigué},
year = {2020},
doi = {10.1111/itor.12693},
url = {https://doi.org/10.1111/itor.12693},
researchr = {https://researchr.org/publication/Martin-HerranS20},
cites = {0},
citedby = {0},
journal = {ITOR},
volume = {27},
number = {2},
pages = {958-983},
}