Consumer Attitude and Behavior During Black Friday and Cyber Monday - researchr publication authors

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Diego Yáñez Martínez, Cristóbal Fernández Robin, Gonzalo Améstica, Scott McCoy. Consumer Attitude and Behavior During Black Friday and Cyber Monday. In Gabriele Meiselwitz, editor, Social Computing and Social Media: Applications in Marketing, Learning, and Health - 13th International Conference, SCSM 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part II. Volume 12775 of Lecture Notes in Computer Science, pages 147-158, Springer, 2021. [doi]

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