Diego Yáñez Martínez, Cristóbal Fernández Robin, Gonzalo Améstica, Scott McCoy. Consumer Attitude and Behavior During Black Friday and Cyber Monday. In Gabriele Meiselwitz, editor, Social Computing and Social Media: Applications in Marketing, Learning, and Health - 13th International Conference, SCSM 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part II. Volume 12775 of Lecture Notes in Computer Science, pages 147-158, Springer, 2021. [doi]
@inproceedings{MartinezRAM21,
title = {Consumer Attitude and Behavior During Black Friday and Cyber Monday},
author = {Diego Yáñez Martínez and Cristóbal Fernández Robin and Gonzalo Améstica and Scott McCoy},
year = {2021},
doi = {10.1007/978-3-030-77685-5_12},
url = {https://doi.org/10.1007/978-3-030-77685-5_12},
researchr = {https://researchr.org/publication/MartinezRAM21},
cites = {0},
citedby = {0},
pages = {147-158},
booktitle = {Social Computing and Social Media: Applications in Marketing, Learning, and Health - 13th International Conference, SCSM 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part II},
editor = {Gabriele Meiselwitz},
volume = {12775},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-030-77685-5},
}