Omar Marzouk, Joni Salminen, Pengyi Zhang, Bernard J. Jansen. Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising. Data Inf. Manag., 6(1):100008, 2022. [doi]
@article{MarzoukSZJ22,
title = {Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising},
author = {Omar Marzouk and Joni Salminen and Pengyi Zhang and Bernard J. Jansen},
year = {2022},
doi = {10.1016/j.dim.2022.100008},
url = {https://doi.org/10.1016/j.dim.2022.100008},
researchr = {https://researchr.org/publication/MarzoukSZJ22},
cites = {0},
citedby = {0},
journal = {Data Inf. Manag.},
volume = {6},
number = {1},
pages = {100008},
}