Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising

Omar Marzouk, Joni Salminen, Pengyi Zhang, Bernard J. Jansen. Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising. Data Inf. Manag., 6(1):100008, 2022. [doi]

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