Adopting Network Multimedia Systems in Interactive Digital Television: A Strategic Method Towards Enhancing Tourism Relationship Marketing

George Mastorakis, Nikolaos Trihas, Emmanouil Perakakis, Ioannis Kopanakis. Adopting Network Multimedia Systems in Interactive Digital Television: A Strategic Method Towards Enhancing Tourism Relationship Marketing. In Lorenzo Cantoni, Zheng Phil Xiang, editors, Information and Communication Technologies in Tourism 2013, ENTER 3013, Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. pages 472-482, Springer, 2013. [doi]

Abstract

Abstract is missing.