What's in a Brand? Place Branding and Migration in Smart Cities

Ricardo Matheus, Naveen Naval, Nina Rizun, Charalampos Alexopoulos, Raphael Gouvea da Silva, Guilherme Wiedenhöft, Stuti Saxena. What's in a Brand? Place Branding and Migration in Smart Cities. In Marijn Janssen, Luiz Pinheiro, Ricardo Matheus, Fernanda Frankenberger, Yogesh K. Dwivedi, Ilias O. Pappas, Matti Mäntymäki, editors, New Sustainable Horizons in Artificial Intelligence and Digital Solutions - 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2023, Curitiba, Brazil, November 9-11, 2023, Proceedings. Volume 14316 of Lecture Notes in Computer Science, pages 349-359, Springer, 2023. [doi]

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