A Comparison of Data-Driven Approaches for Mobile Marketing User Conversion Prediction

Luís Miguel Matos, Paulo Cortez 0001, Rui Mendes, Antoine Moreau. A Comparison of Data-Driven Approaches for Mobile Marketing User Conversion Prediction. In Ricardo Jardim-Gonçalves, João Pedro Mendonça, Vladimir Jotsov, Maria Marques, João Martins 0001, Robert E. Bierwolf, editors, 9th IEEE International Conference on Intelligent Systems, IS 2018, Funchal, Madeira, Portugal, September 25-27, 2018. pages 140-146, IEEE, 2018. [doi]

Abstract

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