Full-line or specialization strategy? The negative effect of product variety on product line strategy

Nobuo Matsubayashi, Yasuaki Ishii, Kentaro Watanabe, Yoshiyasu Yamada. Full-line or specialization strategy? The negative effect of product variety on product line strategy. European Journal of Operational Research, 196(2):795-807, 2009. [doi]

Authors

Nobuo Matsubayashi

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Yasuaki Ishii

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Kentaro Watanabe

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Yoshiyasu Yamada

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