Nobuo Matsubayashi, Yasuaki Ishii, Kentaro Watanabe, Yoshiyasu Yamada. Full-line or specialization strategy? The negative effect of product variety on product line strategy. European Journal of Operational Research, 196(2):795-807, 2009. [doi]
@article{MatsubayashiIWY09,
title = {Full-line or specialization strategy? The negative effect of product variety on product line strategy},
author = {Nobuo Matsubayashi and Yasuaki Ishii and Kentaro Watanabe and Yoshiyasu Yamada},
year = {2009},
doi = {10.1016/j.ejor.2008.03.034},
url = {http://dx.doi.org/10.1016/j.ejor.2008.03.034},
tags = {product line},
researchr = {https://researchr.org/publication/MatsubayashiIWY09},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {196},
number = {2},
pages = {795-807},
}