Osmo Mattila, Tuure Tuunanen, Jani Holopainen, Petri Parvinen. Scaling Consultative Selling with Virtual Reality: Design and Evaluation of Digitally Enhanced Services. In Gerhard Satzger, Lia Patrício, Mohamed Zaki, Niklas Kühl, Peter Hottum, editors, Exploring Service Science - 9th International Conference, IESS 2018, Karlsruhe, Germany, September 19-21, 2018, Proceedings. Volume 331 of Lecture Notes in Business Information Processing, pages 385-398, Springer, 2018. [doi]
@inproceedings{MattilaTHP18,
title = {Scaling Consultative Selling with Virtual Reality: Design and Evaluation of Digitally Enhanced Services},
author = {Osmo Mattila and Tuure Tuunanen and Jani Holopainen and Petri Parvinen},
year = {2018},
doi = {10.1007/978-3-030-00713-3_29},
url = {https://doi.org/10.1007/978-3-030-00713-3_29},
researchr = {https://researchr.org/publication/MattilaTHP18},
cites = {0},
citedby = {0},
pages = {385-398},
booktitle = {Exploring Service Science - 9th International Conference, IESS 2018, Karlsruhe, Germany, September 19-21, 2018, Proceedings},
editor = {Gerhard Satzger and Lia Patrício and Mohamed Zaki and Niklas Kühl and Peter Hottum},
volume = {331},
series = {Lecture Notes in Business Information Processing},
publisher = {Springer},
isbn = {978-3-030-00713-3},
}