Osmo Mattila, Tuure Tuunanen, Jani Holopainen, Petri Parvinen. Scaling Consultative Selling with Virtual Reality: Design and Evaluation of Digitally Enhanced Services. In Gerhard Satzger, Lia Patrício, Mohamed Zaki, Niklas Kühl, Peter Hottum, editors, Exploring Service Science - 9th International Conference, IESS 2018, Karlsruhe, Germany, September 19-21, 2018, Proceedings. Volume 331 of Lecture Notes in Business Information Processing, pages 385-398, Springer, 2018. [doi]
Abstract is missing.