Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study - researchr publication authors

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Jens Mattke, Lea Katharina Müller, Christian Maier. Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study. In Peter M. Bednar, Ulrich Frank, Karlheinz Kautz, editors, 26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018, Portsmouth, UK, June 23-28, 2018. pages 156, 2018. [doi]

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