Jens Mattke, Lea Katharina Müller, Christian Maier. Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study. In Peter M. Bednar, Ulrich Frank, Karlheinz Kautz, editors, 26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018, Portsmouth, UK, June 23-28, 2018. pages 156, 2018. [doi]
@inproceedings{MattkeMM18,
title = {Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study},
author = {Jens Mattke and Lea Katharina Müller and Christian Maier},
year = {2018},
url = {https://aisel.aisnet.org/ecis2018_rp/156},
researchr = {https://researchr.org/publication/MattkeMM18},
cites = {0},
citedby = {0},
pages = {156},
booktitle = {26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018, Portsmouth, UK, June 23-28, 2018},
editor = {Peter M. Bednar and Ulrich Frank and Karlheinz Kautz},
}