Stefan Mayer, Jochen Gönsch. Consumer Choice Modelling in Product Line Pricing: Reservation Prices and Discrete Choice Theory. In Diethard Klatte, Hans-Jakob Lüthi, Karl Schmedders, editors, Operations Research Proceedings 2011, Selected Papers of the International Conference on Operations Research (OR 2011), August 30 - September 2, 2011, Zurich, Switzerland. pages 547-552, Springer, 2011. [doi]
@inproceedings{MayerG11-0,
title = {Consumer Choice Modelling in Product Line Pricing: Reservation Prices and Discrete Choice Theory},
author = {Stefan Mayer and Jochen Gönsch},
year = {2011},
doi = {10.1007/978-3-642-29210-1_87},
url = {http://dx.doi.org/10.1007/978-3-642-29210-1_87},
researchr = {https://researchr.org/publication/MayerG11-0},
cites = {0},
citedby = {0},
pages = {547-552},
booktitle = {Operations Research Proceedings 2011, Selected Papers of the International Conference on Operations Research (OR 2011), August 30 - September 2, 2011, Zurich, Switzerland},
editor = {Diethard Klatte and Hans-Jakob Lüthi and Karl Schmedders},
publisher = {Springer},
isbn = {978-3-642-29210-1},
}