Persuasive Messages: the effect of Profiling

Peter Mayer, Frédéric Thiesse, Elgar Fleisch. Persuasive Messages: the effect of Profiling. In Michel Avital, Jan Marco Leimeister, Ulrike Schultze, editors, 22st European Conference on Information Systems, ECIS 2014, Tel Aviv, Israel, June 9-11, 2014. 2014. [doi]

Abstract

Abstract is missing.