Communicating socially responsible actions by means of social media in the process of building the image of an organization, as seen in the case of start-ups from the cosmetics industry

Ewa Mazur-Wierzbicka. Communicating socially responsible actions by means of social media in the process of building the image of an organization, as seen in the case of start-ups from the cosmetics industry. In Jaroslaw Watróbski, Wojciech Salabun, Carlos Toro 0001, Cecilia Zanni-Merk, Robert J. Howlett, Lakhmi C. Jain, editors, Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 25th International Conference KES-2021, Virtual Event / Szczecin, Poland, 8-10 September 2021. Volume 192 of Procedia Computer Science, pages 4279-4289, Elsevier, 2021. [doi]