Scott McCoy, Andrea Everard, Dennis F. Galletta, Greg Moody. A Rational Choice Theory Approach towards a Causal Model of Online Advertising Intrusiveness and irritation. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 124, 2012. [doi]
@inproceedings{McCoyEGM12,
title = {A Rational Choice Theory Approach towards a Causal Model of Online Advertising Intrusiveness and irritation},
author = {Scott McCoy and Andrea Everard and Dennis F. Galletta and Greg Moody},
year = {2012},
url = {http://aisel.aisnet.org/ecis2012/124},
researchr = {https://researchr.org/publication/McCoyEGM12},
cites = {0},
citedby = {0},
pages = {124},
booktitle = {20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012},
}