A Rational Choice Theory Approach towards a Causal Model of Online Advertising Intrusiveness and irritation

Scott McCoy, Andrea Everard, Dennis F. Galletta, Greg Moody. A Rational Choice Theory Approach towards a Causal Model of Online Advertising Intrusiveness and irritation. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 124, 2012. [doi]

Abstract

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