An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness

Scott McCoy, Andrea Everard, Peter Polak, Dennis F. Galletta. An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness. International Journal of Human-Computer Interaction, 24(7):672-699, 2008. [doi]

Authors

Scott McCoy

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Andrea Everard

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Peter Polak

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Dennis F. Galletta

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