Scott McCoy, Andrea Everard, Peter Polak, Dennis F. Galletta. An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness. International Journal of Human-Computer Interaction, 24(7):672-699, 2008. [doi]
@article{McCoyEPG08,
title = {An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness},
author = {Scott McCoy and Andrea Everard and Peter Polak and Dennis F. Galletta},
year = {2008},
doi = {10.1080/10447310802335664},
url = {http://dx.doi.org/10.1080/10447310802335664},
researchr = {https://researchr.org/publication/McCoyEPG08},
cites = {0},
citedby = {0},
journal = {International Journal of Human-Computer Interaction},
volume = {24},
number = {7},
pages = {672-699},
}