Jennifer McGinn, Nalini Kotamraju. Data-driven persona development. In Mary Czerwinski, Arnold M. Lund, Desney S. Tan, editors, Proceedings of the 2008 Conference on Human Factors in Computing Systems, CHI 2008, 2008, Florence, Italy, April 5-10, 2008. pages 1521-1524, ACM, 2008. [doi]
Abstract is missing.