D. Harrison McKnight, Charles J. Kacmar, Vivek Choudhury. Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business. Electronic Markets, 14(3):252-266, 2004. [doi]
@article{McKnightKC04, title = {Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business}, author = {D. Harrison McKnight and Charles J. Kacmar and Vivek Choudhury}, year = {2004}, doi = {10.1080/1019678042000245263}, url = {http://dx.doi.org/10.1080/1019678042000245263}, researchr = {https://researchr.org/publication/McKnightKC04}, cites = {0}, citedby = {0}, journal = {Electronic Markets}, volume = {14}, number = {3}, pages = {252-266}, }