Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business

D. Harrison McKnight, Charles J. Kacmar, Vivek Choudhury. Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business. Electronic Markets, 14(3):252-266, 2004. [doi]

@article{McKnightKC04,
  title = {Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business},
  author = {D. Harrison McKnight and Charles J. Kacmar and Vivek Choudhury},
  year = {2004},
  doi = {10.1080/1019678042000245263},
  url = {http://dx.doi.org/10.1080/1019678042000245263},
  researchr = {https://researchr.org/publication/McKnightKC04},
  cites = {0},
  citedby = {0},
  journal = {Electronic Markets},
  volume = {14},
  number = {3},
  pages = {252-266},
}