Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business

D. Harrison McKnight, Charles J. Kacmar, Vivek Choudhury. Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business. Electronic Markets, 14(3):252-266, 2004. [doi]

Abstract

Abstract is missing.