Lifting Vendor Loyalty Through Trust: Testing the "Chutes and Ladders" Metaphor

Harrison McKnight, Peng Liu, Tae Hun Kim. Lifting Vendor Loyalty Through Trust: Testing the "Chutes and Ladders" Metaphor. In 22nd Americas Conference on Information Systems, AMCIS 2016, San Diego, CA, USA, August 11-14, 2016. Association for Information Systems, 2016. [doi]

Abstract

Abstract is missing.