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Who's the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020

Vishal Mehra, Prabhsimran Singh, Yogesh K. Dwivedi, Gurpreet Singh, Ravinder Singh Sawhney. Who's the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020. In Savvas Papagiannidis, Eleftherios Alamanos, Suraksha Gupta, Yogesh K. Dwivedi, Matti Mäntymäki, Ilias O. Pappas, editors, The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13-14, 2022, Proceedings. Volume 13454 of Lecture Notes in Computer Science, pages 391-402, Springer, 2022. [doi]

Authors

Vishal Mehra

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Prabhsimran Singh

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Yogesh K. Dwivedi

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Gurpreet Singh

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Ravinder Singh Sawhney

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