End-to-End Methodological Approach for the Data-Driven Design of Customer-Centered Digital Services

Jürg Meierhofer, Anne Herrmann. End-to-End Methodological Approach for the Data-Driven Design of Customer-Centered Digital Services. In Gerhard Satzger, Lia Patrício, Mohamed Zaki, Niklas Kühl, Peter Hottum, editors, Exploring Service Science - 9th International Conference, IESS 2018, Karlsruhe, Germany, September 19-21, 2018, Proceedings. Volume 331 of Lecture Notes in Business Information Processing, pages 208-218, Springer, 2018. [doi]

Abstract

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